10 Oct Here’s How A Texas Law Firm Went Viral on YouTube
Will Hutson and Chris Harris are the general practice attorneys of Central Texas law firm Hutson & Harris… and internationally known YouTube stars. The duo’s claim to viral fame? A catchy, acoustic country tune they sing and strum: “Don’t Eat Your Weed.” With impressive harmonies and lyrics like, “Tampering with evidence/ doesn’t make any sense/ let the cops find your weed,” you can easily see why.
With over 440,000 views, this unexpected video hit is an awesome example of video marketing done right. The legal sector can be a pretty dry place when it comes to “content” — and not an easy place to stand out from the crowd— but these guys have found a way to capture viewers’ attention. While musical talent may not be everyone’s gift, the principles can be utilized by anyone who wants to “win” at creative video marketing.
What Makes it Work?
It’s Catchy. If you’ve already clicked through and watched the video above, you are probably currently singing it in your head. You might not necessarily remember Hutson & Harris by name next week, but you’ll surely have their tune float through your head again and again. (The catchy hook is easily searched, and you’ll be reminded of their name right away, so losing the name recognition isn’t a huge deal.)
They are Approachable. Yes, the video is set in a hallway in their law office, with big file cabinets, bad lighting, and law office signature wood trimmings – but they don’t sit there listing off a bunch of jargon and legalese, telling viewers what to do in the flattest manner possible. They use simple, memorable lyrics like “Don’t turn a class B/ into a felony/ by tampering with evidence.” The clear and concise language is accessible to everyone.
It’s Practical. The song gives the firm’s potential target audience practical, useful information. The video isn’t about how many cases they’ve won, how awesome Hutson & Harris are as a law firm, it’s practical, valuable information.
It Illustrates Their Personality. Shareable content is in general useful and engaging, unexpected, and funny. This duo’s video covers all of these things. They clearly illustrate that they are by no means your stereotypical lawyers; they have fun and they enjoy their job.
Contact Information is Constantly Shown. The law offices’ website and phone number are clearly displayed in the lower third throughout the video, making it easy to figure out how to reach them. This may not be helpful to the virality per se, but is important – what good is going viral with a marketing piece if nobody knows who you are and where to find you?
Hutson & Harris have gone on to produce more catchy, informational music videos, which are all heading in the same viral direction. How can you use this dynamic duo as inspiration for your next video marketing project?